Birla Sun Life Privileged Account Services is a division of Birla Sun Life Asset Management Company, investment managers for Birla Sun Life Mutual Fund.

Launched in 1994, Birla Sun Life Asset Management Company is a Joint Venture between the Aditya Birla Group and Sun Life Financial Services of Canada . As one of India's leading mutual funds, managing over 42,000 Crore of assets for over 21 Lac investors (as of 31 Jan 2009), it has been a major force in the growth of the private sector mutual funds.

Birla Sun Life Mutual Fund has proved its expertise in both equity & debt fund management. Its equity schemes have consistently beaten their benchmarks and created wealth in the long-term for investors.

It enjoys good ratings from reputed rating agencies like CRISIL, ICRA & Value Research. In February 2009, ICRA presented it the Star Fund House of the Year-Debt award, along with numerous 5-star and 7-star ratings for schemes across categories. In March 2008, it won the coveted Mutual Fund House of the Year award at the CNBC TV 18-CRISIL Mutual Fund Awards. In the same year, 5 CNBC TV -18 Crisil awards, 3 Lipper awards and 2 ICRA awards were won.